Feature request best practices for iOS apps
Feature requests are useful only when the team can separate repeated demand from isolated ideas and connect requests to product context.
Deduplicate before prioritizing
Ten versions of the same request should become one canonical request with ten supporters.
Do not prioritize by votes alone
Votes are useful evidence, but strategy, impact, effort, retention and user segment also matter.
Use a small public status model
A lifecycle such as Under review → Planned → In progress → Completed is easy for users to understand.
Close the loop after shipping
Make completed requests discoverable to the users who supported them.